About

  • Financial Wellness Roadtrip Results

    The Road to Financial Wellness began as a grassroots and social media experiment to break the taboo about money and turn local money discussions into a national conversation on financial wellbeing. The project was supported by bloggers, podcasters, CFP® and AFC® professionals, money coaches, financial advisors. It was funded by the generosity of credit unions, banks, startups, nonprofits, and government agencies. We’re…

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  • Solving Financial Literacy’s Goldilocks Problem

    After years on the road, I’ve discovered that many in the financial literacy space avoid discussing products and services. And it’s often the lack of access to financial products and services that compound the financial distress of consumers. In my previous post, I wrote how just-in-time financial information can support financial capability. Today, I want to share how addressing financial…

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  • Just-in-time Financial Products to Support Financial Capability

    Financial literacy is a just and noble cause. Who wouldn’t want to support any effort that places an emphasis on education especially one related to money? However, a debate continues about the effectiveness of financial literacy efforts. One side argues that financial literacy simply doesn’t work while others believe something is better than nothing. Something is better than nothing. But, something has to change…

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  • Phroogal History

    Phroogal was founded almost a decade ago after I embarked on a backpacking trip around the world. I initially got the idea while working at my former credit union. The idea flourished while I was away exploring different countries and cultures. After returning home in early 2013, I began writing about what’s next in my life. Those blog posts were…

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  • First #FinHealthMatters Day – The Importance of Financial Health and Wellness – Facebook Live Marathon

    April 25, 2018 is FinHealthMatters Day. We’re hosting a Facebook Live made possible through the support of the nonprofit Center for Financial Services Innovation (CFSI). MetLife Foundation is a founding sponsor of CFSI’s financial health work. Jason Vitug interviewed the top personal finance experts and professionals helping you improve your overall financial health. #FinHealthMatters Day was first launched in 2016…

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  • What’s In A Name? A Phroogal Definition

    What’s in a name? A name means a lot. It conveys an expected experience. Phroogal was founded to help you access financial knowledge, products, and services, and connect with a community that shares a common philosophy. I frequently talk about how people can live a rich life, frugally. But, frugal living can easily get associated with “cheapness” and a not…

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